The London Fog raincoats for women are easily recognizable anywhere in the world. The design looks good with clothing that is long or short and fits in with all of the most up-to-date trends.
The short womens rain jacket goes well with jeans, while the long hooded raincoats for women can be worn casually, or provides a tailored look when teamed with a suit and smart shoes. This kind of raincoat should be a part of every woman’s wardrobe.
The company we now know as London Fog opened its manufacturing doors in 1922, as the Londontown Company. The company bears the name of the town in which it was started, Londontown, Maryland, in the United States. They struggled to keep their business going during the depression and survived.
During World War II they were asked to make raincoats for U.S. Navy personnel and agreed to do so, in spite of the fact that no one had a clue as to how this was to be done. The company employees learned about rubberized fabrics and made the coats for the Navy.
After the war they continued to make raincoats primarily for men. In 1954, John Wannamaker of the Wannamaker Department Store in New York asked the company to create specifically designed London Fog raincoats for women.
He saw this as something that would be profitable since ladies were buying the men’s raincoats for themselves. It was not until 1968, that the ladies raincoats took off in a very big way.
The company conducted a survey and found that the average age of their customers is between twenty five years and forty five years. The reason for buying this brand of women’s rainwear is because the customer wants to be in style and wants something that will take her for the office to an evening out or a weekend away.
The average purchaser of London Fog women’s raincoats feels that the raincoat has a lot of style and creates an image that says that the wearer is successful. They may be interested in a career, be strongly family oriented, or want to travel, but most of all they want to get the most out of everything and live life to the full.
The single breasted London Fog raincoat for women is often seen as a polyester long length raincoat with a button front. It may have a hood that is detachable, and it may also have a detachable padded lining for changing weather conditions.
Strangely, the popularity of the rain coats for women is not based solely on the excellent quality of the product. There are many styles from the short rain jacket to the floor length raincoat with many lengths in between.
The style and the quality of this ladies rainwear combines the two best attributes and reasons to buy a London Fog raincoat, notwithstanding the elegance and versatility of the raincoat.
For the discerning woman that wants style, elegance, comfort and fashion in her wardrobe there is no other piece of wearing apparel that matches the quality or the popularity of these London Fog raincoats for women.
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